Walk into any grocery store, gourmet store, or bakery, and there’s a good chance you’ll see one or more products labeled as “artisan.” Using the word artisan to describe a product or company is a growing trend, but it’s causing consumers to lose track of the word’s original meaning. What it means to be an artisan bakery requires much more than just slapping a trendy label on products – it’s also about the way in which a bakery’s food is made and the ingredients they use.Most people today don’t know the difference between an actual artisan bakery and the companies who market themselves as artisan to sell more product. This isn’t surprising, since the word is now used so frequently. According to Merriam Webster dictionary, an “artisan” is defined as one who produces something in limited quantities, often using traditional methods, or a person who is skilled at making things by hand. Large companies or chains that mass-produce their products, by definition, are not artisan bakeries. Artisan bakeries use real people to make all of their cakes, bread and any other treats using traditional, handcrafted methods, and they make them all individually or in small batches. In addition to looking at the actual food-making process, another way to tell whether a bakery is artisan is by looking at the ingredients used in each product. Artisan foods are made from pure, fresh ingredients rather than the harmful, unrecognizable ingredients often found in processed foods. When you buy bakery items made by real artisans, not only can you enjoy the delicious taste of high-quality food, but you can actually feel good about what you’re eating as well.
As New York City’s original artisan bakery, it’s important to us that every product we sell is made individually by skilled craftsmen using pure, non-processed ingredients. There’s no question about it – when you take a bite of one of our high-quality cakes, you’re going to enjoy a real artisan treat.